How to pick a colour for your brand

In business, the element of colour has a direct influence. It can conjure feelings, engender perceptions, and motivate certain decisions. Thus, colour choice for any given brand should then not just be considered for beauty—it is communication, perception, and connection.

An understanding of colour in branding is imperative to be able to choose the right hue. Colour can create an intense emotional effect with its natural ability to set off various feelings and behaviours.

Red can try and stand for bright and exciting things: brands want red to convey passion and energy. Blue, in contrast, stands for reliability and trust qualities that undergird most tech and finance companies.

Choosing a strong colour starts with understanding your brand personality. What do you believe in? What is your purpose? More importantly, what do you want the audience to feel about your brand?

Suppose it is an eco-friendly company. Shades of green could work well for this brand since green denotes nature and sustainability. Now if you want to encourage luxury and elegance: here comes black or deep purple. 

Demography affects colour selection greatly. Age, sex, lifestyle, and culture are just a few aspects that affect the perception of specific colours. In fact, colour choice can vary from one area to another, so all these factors must also be taken into consideration.

Analyzing competitor colour use has two obvious advantages. First, it enables differentiation, thereby affirming that one’s brand is not simply following trends. Second, such a study will yield observations about what works (and what doesn’t) for a given market.

Lastly, it is always a good idea to test any final choice before committing unequivocally to it. This can consist of a survey or A/B testing different colour variations on your website. Finally, do not forget that brand colours are not set in stone; they may change as your brand does.

Choosing the right colour for your brand is much more than an art; it is more about brand personality and psychology with which the audience behaves against it before juxtaposing the two in an effective message. This should be borne in mind; it’s not something to do in a hurry. Dig deeper, do your research, and you’ll eventually discover the exact colour that will encapsulate your brand perfectly.

Colour is crucial to branding. It creates emotion, perception, and a decision. It is also usually the first thing people notice about your business.

A: Brand personality, target demographics, and, of course, the colours your competitors don’t use should guide your final decision. It might also be worth testing out various options.

A: Definitely! A lot of brands use a palette of complementary colours to make their visual identity richer and add depth to their messages while increasing the flexibility of designs.